Happy B-day MTV
I was 11 when the station first aired. Not that I saw it that year, or the next, or even the one after that. No, mine was the band-wagon voice (ah, teen pressure) that was chanting "I want my MTV" to no one particular, inspired by marketing execs (probably themselves only 25 at the time) to drive demand for the new station.
And then it came. The new satillite dishes were installed at the local cable company (within bike riding distance from my house), and with it came expanded cable. To a teen in the far reaches of civilization, it was a lifeline...and MTV was the naughty indulgence.
I found Martha Quinn cute, Tawny Kitaen a roucous dream and the heavy metal riff contagious. With an older sister into Molly Hatchet, Iron Maiden and the like, I was a rock dilletante, happy and content with the programmed format dished up for me. And life was good.
And they played music: Sting, Dire Straights and Madonna. And there were the Pet Shop Boys, John Couger Melloncamp, and Robert Palmer.
I don't know if the power of videos are as strong now, with reality TV (pioneered, for good or ill, on MTV's "Real World.") and the web (I can get all the videos I want on YouTube). But, at least for me, MTV served a vital, cultural function. It showed me rebellion, punk, rock and ballads; hair bands and vixens; scandal and cat-fights.
Few other channels have held such a place.
Anyone have a favorite video from the past?