Here is a small rant placed on InsideHigherEd today:
Despite the seeming validity of the statement, getting an iPhone won't necessarily "seal the deal" for enrollment. One or two out of a Freshman class, maybe, but these are niche schools to begin with. If you are a Church of Christ member, depending on your degree of conservative evangelicalism, you will go to ACU (insert school of choice here) because of your desire to be around like-minded folk. ACU happens to be on the moderate end of this radical group (Pepperdine is the most liberal; Harding conservative).
That aside, educationally I applaud this move. Where Duke was a little early (audio-based), the iphone is perfectly suited for web-based integration with BlackBoard, web-apps, etc. Instead of bemoaning the move, how about exploring the possibilities offered to address (read: be seen as relevant) the digital natives. Like the dot-coms, some ideas will fail miserably. Others (whoever heard of Google 10 years ago) may very well revolutionize.
So, let's discuss how we can use technology to teach, eh?